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Premium pass trial for returning users

At current a free trial only exists for new users. Usually most services will try to tempt users back on to a service with another trial at some point and/or a reduced cost subscription when they attempt to cancel.

Obviously not everyone is going to convert to a subscription but I'm kinda surprised there's not been any offers up until now.

The only offer I've seen is one from Google Play today "£2 discount when you spend £8.99" e.g. specifically excluding a discount on the one thing I'd actually buy: a premium pass.